Colombo, November 17: My11Circle has come on board as title sponsor of the inaugural edition of the Lanka Premier League (LPL) in a multi-crore deal. Talking about the association, Avik Das Kanungo, Director - Brand and Marketing Strategy, Games24x7, said, "Our fantasy sports platform, My11Circle is already a popular destination for fantasy cricket in India, commonly referred to as the platform where you 'Play with Champions'.

"Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique 'Play with Champions' proposition to them through this partnership," he added.

LPL is scheduled to kick-off from 26th November till December 16, 2020, at Mahinda Rajapaksha International Cricket Stadium (MRIC) in Hambantota. Five franchisee teams, named after Colombo, Kandy, Galle, Dambulla, and Jaffna, will compete in 23 matches over a 15-day period for the title. Also Read | BCCI Announces MPL Sports as Official Kit Sponsor for Indian Cricket Team, Signs Three-Year Deal With Gaming App for Team India’s New Jersey.

"We welcome My11Circle on board as title sponsor for the Lanka Premier League 2020. Their willingness to become the title sponsor of the league is a great testament to the brand LPL," said Sri Lanka Cricket (SLC) VP and LPL Tournament Director, Ravin Wickramaratne.

Colombo will take on Kandy in the opening match and the final will be played on December 16, 2020. A galaxy of global stars which includes Chris Gayle, Shahid Afridi, Shoaib Malik, Lasith Malinga, Angelo Mathews, Irfan Pathan, and many more will be taking part in the 15-day extravaganza. Also Read | Sachin Tendulkar Reveals 'Wonderful Gift' Presented to Him by Brian Lara, West Indies Cricket Board on Retirement.

"Fantasy sports is becoming the backbone of live sports sponsorship, and this collaboration with My11Circle shows that sports sponsorship is getting stronger in Covid era. I am quite confident that with this partnership, LPL has the potential to become the second biggest sports league in South Asia," said Director of LPL Mr. Sangeet Shirodkar.

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