Washington, Oct 31 (AP) Nike executive John Slusher is moving into the Olympic world to head the commercial arm for the 2028 Los Angeles Olympics.

Slusher on Wednesday was named CEO of U.S. Olympic and Paralympic Properties, a joint venture between the U.S. Olympic and Paralympic Committee and the LA Games that oversees sponsorships, ticket sales and hospitality.

Also Read | PKL Season 11: All-Round Team Performance Helps Haryana Steelers Beat UP Yoddhas in Nailbiter.

Olympic planners have set a goal of reaching $2.5 billion in sponsorships, and LA28 CEO Reynold Hoover said this summer the organization had reached about 65% of its goal.

It recently signed Dick's as its sporting goods retailer, Cisco as its network equipment partner and Cedars-Sinai as its medical provider.

Also Read | BAN 44/4 in 11 Overs (Trail by 531 Runs) | Bangladesh vs South Africa Live Score Updates of 2nd Test 2024 Day 3: Najmul Hossain Shanto and Mominul Haque Will Look to Build Strong Partnership.

The success of the recently completed Paris Games is expected to make the Olympics more marketable than they were after the Tokyo Games, when a number of USOPC marketing deals lapsed.

Slusher spent 26 years at Nike where, most recently, he was vice president of global sports marketing. The shoe and apparel company is going through a transition of its own. CEO John Donahoe stepped down earlier this month after a steady stream of weakening sales and a slumping stock price. (AP)

(This is an unedited and auto-generated story from Syndicated News feed, LatestLY Staff may not have modified or edited the content body)