Mumbai, November 2: Sports marketing firm IMG Reliance under the umbrella of Reliance Industries has won the global mandate to market Cricket Australia's 'Virtual Inventory' rights after a competitive bid process concluded recently.

IMG-Reliance will be the exclusive global agency for Cricket Australia to bring on board brand partners for the virtual inventory that features in the television coverage available to viewers outside of Australia, including the Indian subcontinent. Also Read | Conor McGregor Describes Khabib Nurmagomedov as 'The Current Best' While Answering Fans on Twitter During #AskNotorious Session.

"The upcoming Dettol T20, Dettol ODI and Vodafone Test series' between Australia and India is one of the most eagerly anticipated in world cricket this year," said Stephanie Beltrame, Executive General Manager, Broadcasting and Commercial at Cricket Australia in an official statement. Also Read | Arsenal's Pierre-Emerick Aubameyang Praises Manager Mikel Arteta, Says 'He Is Bringing Something Very Nice, Everyone Wants to Follow Him'.

"This unique new sponsorship opportunity will provide a powerful platform for brands to connect with a vast worldwide audience. We're thrilled to be partnering with IMG Reliance who have a proven track record in developing and selling cricket sponsorship opportunities, particularly in the sub-continent," she added.

The firm now has the mandate of representing Cricket Australia for the forthcoming Indian tour in December, which includes four Tests, three ODI's and three T20s. The India tour of Australia, scheduled for later this year, will mark the commencement of the cricketing season in Australia after the long break forced due to the coronavirus pandemic.

"We are delighted at having been selected by Cricket Australia to market this marquee inventory for their home series properties. IMG Reliance shares CA's vision for this powerful inventory and we are confident of fulfilling the expectations through our new partnership," said Nikhil Bardia, Head of Sponsorship Sales, IMG Reliance.

Also, Cricket Australia, for the first time will introduce the new concept for its international fixtures starting the year 2020. The Australian board's plans to create the additional categories in form of end of wicket pitch mats and mid-wicket pitch mats opens up opportunities for brands to associate with the targeted audience for specific series.

Visible during live play and accessible only to select brands, this will be among the most premium offerings available to brands in India this year.

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