Chennai, June 26 (PTI): isteel, a reputed brand in manufacture and marketing of construction steel for over 20 years, announced Commonwealth Games weighlifting gold medalist Sathish Kumar Sivalingam as its brand ambassador.

The company's Chief Executive Officer G Gautam Reddy praised the ace weightlifter, who won a gold medal in the Commonwealth Games in Gold Coast earlier this year, also unveiled its new brand identity.

Expressing happiness on the association with the Vellore born Sathish Sivalingam, he said, "We wanted to associate our brand isteel with a sportsperson from Tamil Nadu and he is the best choice since he is an inspiring personality, given his humble beginnings, and the success he has achieved."

"Sathish Sivalingam stands for strength and flexibility - characteristics that define isteel XLS TMT bars. He is an inspiration to many. We would like to get inspired and motivate the real heroes like him," Reddy added.

The TMT bar manufacturer with a turnover of Rs 250 crore is aiming to double the capacity to 1.20 lakh tonnes, thus hoping to achieve Rs 500 crore turnover, he said.

He further said expansion plans include increasing the dealer network across the South.

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