YesMadam Firing Real or Stunt? Online Beauty Services Platform Criticised Over Purported Email on Termination of Employees After Workplace Stress Survey, Some Dub It a Marketing Gimmick
Online beauty services platform YesMadam drew flak on Monday after a purported internal email leaked on social media suggesting the termination of those staff who had indicated workplace stress, although many dubbed it a marketing gimmick for a possible campaign. An email sent to the company, however, did not elicit a response.
New Delhi, December 9: Online beauty services platform YesMadam drew flak on Monday after a purported internal email leaked on social media suggesting the termination of those staff who had indicated workplace stress, although many dubbed it a marketing gimmick for a possible campaign. An email sent to the company, however, did not elicit a response.
Anushka Dutta, whose LinkedIn profile identifies her as a UX copywriter at the company, in a post said: "What's happening at YesMadam? First you conduct a random survey and then fire us overnight because we're feeling stressed?" She attached a screenshot which shows a mail from the company's HR official. YesMadam Layoffs: Noida-Based Salon and Beauty Startup Fires Hundreds of Employees After Conducting ‘Stress Survey’.
Internet Users Skeptical Over SM Post Legitimacy
Internet users, however, were skeptical and speculated of the post's legitimacy, terming it as a publicity stunt. "Looking at Yes Madam's marketing trends this looks like a campaign. The virality of these firing posts set a good ground to launch "corporate packages for a de-stress massage" or something. Plus they're a human resource heavy business, eliminating 100s of employees is contradictory to their ongoing rapid scaling. Controversial Marketing at its best," a user wrote on X. An ex-employee told PTI that whatever is happening appears to be a marketing stunt. SpiceJet Layoffs: India-Based Airlines Lays Off Around 2,000 Employees Its Workforce in FY24 as Part of Financial Reorganisation Strategy.
Internet User Takes Dig on Workplace Stress Survey
Another netizen took a funny dig on the issue and said, "Does Yes Madam's marketing team know that there are 113 days until April 1st". Noida-headquartered YesMadam secured investments from Lenskart's Peyush Bansal, Sugar's Vineeta Singh, OYO's Ritesh Aggarwal and boAt's Aman Gupta on Shark Tank India. However, some claimed that the company had indeed resorted to layoffs in the recent past albeit for reasons other than workplace stress. Another former employee pointed towards long work hours and said that employees are forced to work even on weekends and off days.
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