Chennai, Jan 3 (PTI) Matchmaking service provider Matrimony.com has roped in popular Bollywood actor Anil Kapoor as its brand ambassador for its community-based matrimony services, a top official said.

The city-based company has lined up a 360-degree marketing campaigning featuring the actor, including television commercials set to be launched later this month.

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"Anil Kapoor has been in the show business for over 45 years and has won the love of people across the country and the globe. His image as a perfect husband, a caring father, and a doting grandfather inspires millions," said Matrimony.com Founder and CEO Murugavel Janakiraman, in a company statement on Friday.

Following the association with the actor, Janakiraman said, "We will be releasing TV commercials for four communities -- BrahminMatrimony, RajputMatrimony, AgarwalMatrimony and KayasthaMatrimony-featuring Anil Kapoor."

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Matrimony.com offers over 200 community-based matrimony services. The services are aimed at catering to the various segments of the population, based on their preferences, the statement added.

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