Bhopal, Nov 25 (PTI) Indore-based Associated Alcohols & Breweries on Monday announced the launch of its Hillfort Whiskey in Madhya Pradesh.

Associated Alcohols & Breweries Whole Time Director Tushar Bhandari, said, "Hillfort Whiskey embodies the spirit of sophistication at an accessible price point. Inspired by the premium smoky flavours often found in high-end whiskeys, we aim to deliver a similar indulgent experience to our consumers, ensuring quality remains at the forefront."

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Hillfort Whiskey is available across retail stores and select bars in Madhya Pradesh and will be launched across Delhi and Maharashtra starting in January.

Associated Alcohols & Breweries is the flagship entity of the Associated Kedia Group.

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