Chennai, Jan 8 (PTI) Funskool India, the toy manufacturer promoted by tyre major MRF Group, has elevated K A Shabir as its Chief Executive Officer with immediate effect.

Prior to the new role, he was serving Funskool India as its Vice-President International business, manufacturing, factory operations and new product development.

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Under his leadership, Funskool is poised to drive innovation in product development, explore new markets, with more marquee customers from across the globe, the company said in a statement on Wednesday.

"Funskool pioneered the concept of quality and safety in toys and has been instrumental in raising the standards of toys in India. To lead this 39-year old organisation which has many firsts to its credit at a time when it is expanding rapidly, is an honour", Shabir said, on his new role.

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