The Election Commission of India (ECI) has collaborated with filmmaker Rajkumar Hirani for a short film to spread awareness about voting. Titled My Vote My Duty, the short is compiled from video messages by cricket icon Sachin Tendulkar as well as actors Rajkummar Rao, Amitabh Bachchan, R Madhavan, Raveena Tandon, Vicky Kaushal, Boman Irani, Arshad Warsi, Bhumi Pednekar and Mona Singh. Hirani, who most recently directed Shah Rukh Khan-starrer Dunki, has produced the short film, which was shared by the ECI on its official handle on microblogging site X on National Voters' Day on Thursday. It is directed by Sanjiv Kishinchandani. Dunki: Rashtrapati Bhavan Hosts Exclusive Screening of Shah Rukh Khan-Rajkumar Hirani's Film.

"A short film 'My Vote My Duty' produced by #ECI in association with @RajkumarHirani featuring several renowned celebrities on the theme 'Value of one vote' was released on #NVD2024," read the tweet. The film aims to address attitudinal barriers such as indifference and apathy, and inspire citizens to recognise the significance of their votes. "The most important task in voting. Let's support the country, let's vote for the country," Tandon said in the video. Dunki Movie Review: Shah Rukh Khan-Rajkumar Hirani Collaboration is Charming in Places; Taapsee Pannu, Vicky Kaushal Shine! (LatestLY Exclusive).

Watch My Vote My Duty Video:

Tendulkar said, "Election day is not a day off. It's a day of duty." Kaushal and Singh urged the citizens to check their names in the voter list through the Voter Service Portal. The celebrities then urged the people to fulfil their duty as voting is considered a symbol of pride in a democracy.