The Ambani family, in a display of philanthropy and community spirit, commenced the wedding celebrations of their son Anant Ambani with Radhika Merchant by organising a 'Samuh Vivah' (mass wedding) for over 50 underprivileged couples from the Palghar area. The ceremony took place at the prestigious Reliance Corporate Park and saw the presence of nearly 800 attendees, including family members of the couples, local social workers, and community representatives. Anant Ambani Performs ‘Havan’ at Krishna Kali Temple Before Wedding With Radhika Merchant (Watch Video).

The Ambani family began the event with traditional fervour and a profound message of service to humanity. Mukesh Ambani and Nita Ambani were accompanied by their family members: son Akash Ambani with wife Shloka Mehta, and daughter Isha Ambani with husband Anand Piramal.

Ambani Family Organise ‘Samuh Vivah’ for 50 Underprivileged Couples Ahead of Anant Ambani-Radhika Merchant Wedding

 

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The Ambani family graced the occasion and personally extended their best wishes to each couple, adding a personal touch to the auspicious ceremony.

As a gesture of goodwill and to facilitate the start of their new journey together, each couple was bestowed with significant gifts. The brides received gold ornaments, including Mangalsutra, wedding rings, and nose rings, alongside silver ornaments such as toe rings and anklets. Each bride was also presented with a cheque amounting to Rs. 1.01 lakh as her 'streedhan,' symbolising her personal assets.

Additionally, the couples were provided with essential grocery and household items sufficient for a year, along with appliances and bedding essentials.

Following the wedding ceremony, attendees were treated to a grand dinner, fostering an atmosphere of joy and camaraderie among all present. Highlighting the cultural richness of the occasion, the ceremony featured the traditional Tarpa Dance performed by the Warli Tribe.

Founder and Chairperson of Reliance Foundation, Nita Ambani, said, "I feel extremely happy seeing the newlywed couples here... I give my blessing to all these couples. The 'Shubh-lagna' ceremonies of Anant and Radhika begin today with today's mass wedding event."

This initiative by the Ambani family reflects their enduring commitment to social responsibility and their belief in the adage, "Manav seva hi Madhav" and "seva"--"Service to humanity is service to God." It marks a continuation of their tradition to commence major family events by giving back to society, ensuring that their happiness is shared with the broader community. Anant Ambani-Radhika Merchant Wedding Invitation: Couple’s Exquisite Bhajan-Playing Marriage Invite Comes With Portable Mandir, Handcrafted Shawl and More (Watch Video).

In previous instances, during family weddings, the Ambani family has consistently engaged in philanthropic activities such as providing food service ('Anna Seva') to nearby communities in collaboration with NGOs.