Deloitte launches creative digital consultancy in India

Mumbai, Jan 14 (PTI) Riding the wave of digitaltransformation in India, Deloitte Digital, the creativedigital consultancy within Deloitte Touche Tomatsu India LLP,has launched its operations in the country."Technology has become a part of the strategicpriority of enterprises. New businesses are hinging ontechnology, and have to prioritise work with an eye onpredicting the future. Technology has to be built into thebusiness plans, and will be in the forefront of CEOs andexecutives agendas," Rakesh Barik, partner, leader fortechnology at Deloitte India told PTI here.With a presence in 48 countries and global clients,Deloitte Digital intends to extend its expertise in digitaltransformation for businesses in the Indian market withstudios in Mumbai, Hyderabad, and Bengaluru.Bill Briggs, the chief technology officer of DeloitteConsulting pointed out that the next 18-24 months would becritical for enterprises where blockchain, cognitive anddigital reality technologies being poised to redefine businessmodels."For years, IT has helped re-engineer the businesses,yet few shops have re-engineered themselves with the samevision, discipline and rigour. That's about to change. Overthe next 18-24 months, we will see CIOs re-engineering notonlytheir IT shops, but broadly, their approaches to technology. Icall this Horizon 1.5," Briggs said.Globally, Deloitte Digital, which has grown itscapabilities both organically and inorganically, will helporganisations with a complete suite of core services coveringdigital strategy and transformation, activating a digitalmindset, create solutions to enhance the digital experience,and create digital engagement platforms to support companies."Deloitte Digital combines its globally recognisedstrength in business transformation and technologyimplementation with the creative and digital capabilities ofits studios to advance the customer experience for businessesaround the world," Ajit Kumar, leader, Deloitte Digital,Deloitte India said."It is a combination of a digital agency andconsultancy under one, integrated, global practice. It is theright time to set up shop in India as brands here are eager toembrace digital. With the Indian government's emphasis ondigital initiatives, we would like to drive this missionhome," he added.From strategy to execution, Deloitte Digital aims tohelp Indian organisations imagine bigger and scale theiroperations through innovative solutions that increase theimpact of digital for their customers, suppliers, employeesand partners.Sectors served by Deloitte Digital's new offices include banking and insurance, manufacturing, energy and resources, retail and consumer goods, healthcare and life sciences, technology, media and telecom and the public sector, particularly the government's smart cities initiative.

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