Business News | Truecaller Launches Name Verification in India Using UPI

NewsVoir

Bengaluru (Karnataka) [India], October 10: Truecaller launches blue tick verification for all Premium users in India. The new Verified Badge service allows users to verify their identity through the government-backed Unified Payments Interface (UPI) to confirm their correct names.

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Over the years, the verified badge has become one of the most sought-after features among Truecaller users, with many expressing a desire for a more transparent and accessible way to obtain it. In response to this overwhelming demand, Truecaller has revamped the verification process to provide a more accurate and trustworthy solution.

The new Verified Badge feature leverages external verification through the Unified Payments Interface (UPI), ensuring that users' identities are authenticated using the same reliable methods employed by major financial institutions. This process allows users to initiate verification themselves by selecting the name they want to display, based on information received from UPI.

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Speaking on the launch of the new feature, Rishit Jhunjhunwala, Chief Product Officer and MD, India, Truecaller stated, "The new verified badge is a direct response to feedback from our Premium users who seek more robust and trustworthy ways to establish their identities. By integrating UPI-based verification, we're leveraging a widely accepted and secure method to ensure that the identities on our platform are authentic and credible. This feature not only reinforces our commitment to providing top-tier services but also empowers our users to take control of their digital presence with confidence. We believe this is a significant step forward in our vision of making communication safer for everyone. This is starting in India but will roll out to other countries soon. With this launch, Truecaller could very well become one of the most trusted identifier of user profiles globally."

With the introduction of the Verified Badge, Truecaller is setting a new standard for trust in digital communications, providing users with recognition and reliability comparable to traditional IDs. This change underscores Truecaller's ongoing commitment to enhancing the security and dependability of digital interactions. Please note that Verified Badge is currently only available for Premium customers on Android. Support for Verified Badge on iPhone is coming soon.

We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for over 420 million active users, with more than a billion downloads since launch and close to 46 billion unwanted calls identified and blocked in 2023. Headquartered in Stockholm since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. Truecaller has been listed on Nasdaq Stockholm since October 2021.

For more information, please visit: www.truecaller.com.

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