New Delhi [India], October 1 (ANI): The first four days of the 2024 festive season sale (26th - 29th September) saw a 20 per cent increase in order volumes compared to the same period last year (7th - 10th October 2023) and gross merchandise value (GMV) also surged by 24 per cent, according to a report by Unicommerce.

Unicommerce's analysis of over 1.3 million order items processed through its platform during the initial sale days in both years revealed noteworthy growth across several product categories.

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Fashion and accessories recorded an impressive 32 per cent rise, driven by high demand for travel accessories, watches, and kids' apparel.

The makeup segment saw a spectacular 54 per cent year-on-year (YoY) growth, reflecting a significant consumer interest in beauty products.

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The health and pharma segment also demonstrated strong performance, registering a 33 per cent rise in volumes, with nutraceuticals and fitness supplements leading the way in demand.

In the home decor segment, while volumes only experienced a marginal increase, the category reported a remarkable over 50 per cent jump in GMV.

Other product categories that saw a surge in demand include phone accessories, books, sports and fitness products, and healthy snacks, further highlighting the diversity of consumer preferences during the festive season.

Kapil Makhija, Managing Director & CEO of Unicommerce, highlighted the evolving consumer trends, stating, "Festive season sales have become an exciting time when everyone looks forward to attractive offers and a wide range of products. What stands out is the increasing number of brands joining the sale, reaffirming India's position as a digitally forward country."

With more festive sales events lined up in October for Navratri, Dussehra, Karva Chauth, Diwali, and other celebrations, the early momentum indicates a robust season ahead for India's e-commerce industry. (ANI)

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