Anandabazar Patrika's Digital Version Bags INMA Award
Anandabazar.com, the digital version of leading Bengali newspaper Anandabazar Patrika, won its first International News Media Association (INMA) Award in the category of best brand awareness campaign for 'Ananda Utsav 2017'.
Kolkata, Jun 27 (PTI) Anandabazar.com, the digital version of leading Bengali newspaper Anandabazar Patrika, won its first International News Media Association (INMA) Award in the category of best brand awareness campaign for 'Ananda Utsav 2017'.
The daily received the honour at the Global Media Awards 2018, organised by the INMA in the US.
"Both the Bengali news websites, Anandabazar.com and Ebela.in, owned by ABP Pvt Ltd made a significant mark at the 2018 Global Media Awards," an ABP statement said here.
"While Anandabazar.com won the coveted 1st prize for the 'Best Brand Awareness Campaign' award category, Ebela.in won itself a place as an honourable mention in the category 'Best Idea to Grow Digital Readership or Engagement'," it said.
As per the April 2018 comScore data, Anandabazar.com garnered 63 million page views and 3.85 million unique visitors, while Ebela.in managed 40 million page views and 1.2 million unique visitors, the statement added.
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